National Beverage Corp has evolved into a forward-thinking, healthy beverage firm. We think that our distinctive packaging, inventive product designs, and imaginative flavors, together with our business culture and philosophy, distinguish National Beverage as a stand-alone entity in the beverage market. invigorates America with a diverse array of sparkling waters, juices, energy drinks (Power+ Brands), and, to a lesser extent, carbonated soft drinks. National Beverage also owns two more well-known brands: Faygo (which is popular in Michigan) and LaCroix sparkling water. Shasta in northern California.) In the 1980s, Shasta had a supercheesy but unforgettable commercial campaign. Shasta is owned by National Beverage and is most known for unusual varieties including Pineapple Orange, Grapefruit Zazz, and the orange creamsicle-inspired California Dreamin’. It was purchased in 1985 by the National Beverage Corp., which also owns the identically advertised Faygo soft drink line. Shasta was sold to Consolidated Foods (later known as Sara Lee) in the late 1960s and renamed Shasta Beverages under the management of Luke Wienecke. Shasta was a well-known brand of sodas and mixers in most of the western United States and sections of the Southwest by the 1960s. Until the 1950s, the company’s products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Vintage Shasta Orange Soda billboard, partially covered (San Francisco, California, 2004) Shasta pioneered innovative marketing methods in the 1950s that became industry standards: canning soft drinks, introducing low-calorie (i.e., “diet”) soft drinks, and distributing cans and bottles directly to grocers via wholesale channels. In 1931, Shasta produced its first soft drink, a ginger ale. I was so delighted to see this in the store yesterday and between two of us. Just like the 50/50 ice cream we loved so much as children. California Dreamin is a smooth Orange and vanilla cream soda.
However I now have a number one favorite and that is California Dreamin. Until the 1950s, the company’s principal products were alcoholic drink mixers such as mineral water, club soda, and ginger ale. 2 reviews of Shasta Beverages 'Ive grown up having Shasta be my very first soda pop. Shasta made its first soft drink, ginger ale, in 1931. The water was placed onto glass-lined railroad carriages before being transferred to local bottling plants. It bottled mineral water from Northern California’s Shasta Springs. The name was changed to The Shasta Water Company in 1928. Shasta originated in 1889 as The Shasta Mineral Springs Company at the base of Mt.